This isn't just another fashion label….this isn’t just clothes you can wear…… this is life, this is the way we choose to live, the experiences we encounter, the feelings, the emotions, the canon events we all face that leads to your vision being somewhat…. disarrayed.

All our stories are unique when examined down to the details, but more often than not we share such similar life experiences on a broader scale, & struggle to speak up about them. Clothing can be an ice-breaker in conversation, this however, this is a story in the fabric, in the style, & it goes far beyond the first impressions. This is a way to share, without speaking. A way to express who you are, a way to shine light on our struggles, a way to raise awareness on what not usually be seen… without even saying a word.

We’re focused on emphasising those core memories, feelings, emotions, and time periods in our life that shape what comes next. Whether they were positive, negative, or neutral; by freeze framing their moment in time & creating individual capsule collections that we can wear out loud & proudly share our stories. Often these moments lead to a derailment of our original plans, but lead onto a substantial moments in this world, And those experiences that are often pushed aside deserved to be showcased as a part of your story that places you aside from the average.